University of Utah | BVK

Lowy+Lacar had the honor of creating an extensive photo library for the University of Utah, capturing the vibrant essence of campus life. Our approach was rooted in authentic, documentary-style storytelling, aiming to reflect the university's dynamic environment and diverse community. We immersed ourselves in the daily experiences of students, faculty, and staff, photographing a wide array of activities and settings. From bustling lecture halls and collaborative study sessions to spirited athletic events and serene campus landscapes, our goal was to portray the genuine interactions and moments that define the University of Utah experience. Our work aligns with the university's photography style guidelines, which emphasize capturing real people in natural interactions to reflect relationships and the campus atmosphere. The resulting images serve as a visual repository that supports the university's branding and communication efforts, providing a rich resource for various departments and initiatives. This collaboration underscores our commitment to creating compelling visual narratives that authentically represent the institutions we partner with, enhancing their outreach and engagement through impactful imagery.